Healthcare is a
high-stakes industry.
You need communications that land.
Precise marketing that moves the needle.
And storytelling that inspires transformation.
Precise messaging that inspires change.
At Firebird, we specialize in strategic communications for healthcare organizations of every scale - from major systems to pioneering leaders reshaping the future of health.
Whether it’s guiding executives through sensitive communications, producing standout digital campaigns, or elevating bold new voices in wellness and intrinsic health, our work bridges rigor and imagination. We help your message go further - in reach and impact.
What We Solve
You’re juggling competing priorities and need a partner who can move important initiatives forward while keeping your goals in focus.
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Your team is lean, and you need experienced hands that can plug in seamlessly and deliver with confidence.
✓⃝
You’re under pressure to show quick wins, while also building communications that sustain long-term strategy.
✓⃝
You want messaging that not only informs but inspires – whether for consumers, executives, clinicians, or employees.
✓⃝
You need partners who understand the complexity of healthcare – native to population health, health policy, payer/provider dynamics, and the realities of clinical practice.
✓⃝
Clear messaging. Lasting impact.
Strategic & Internal Communications
We help you cut through the noise with smart strategies and clear internal messaging that keep teams aligned, engaged, and inspired.
Video Storytelling
From concept to final cut, we bring your stories to life on screens of all sizes, making complex ideas simple, human, memorable - and even cinematic.
Digital Communications & Social Media
Your audiences live online. We create digital content and campaigns that meet them where they are, driving engagement across platforms.
Brand Positioning & Messaging
We shape messaging frameworks that define your voice, differentiate your brand, and build trust with every audience you serve.
Thought Leadership
Your expertise deserves a spotlight. We craft bylined articles, speeches, and executive messaging that elevate your influence.
Measurement & Performance Reporting
You can’t improve what you don’t measure. We track, analyze, and translate results into actionable insights that value to your executives.
Our Expertise
We bring deep experience across the healthcare landscape, helping leaders communicate with confidence, clarity, and impact.
Areas of expertise
Workforce & Leadership Culture – shaping communications that strengthen culture, retention, and engagement.
Payer/Provider Partnerships & Regulatory Environments – navigating complex systems and translating policy into plain language.
Nonprofit & Impact Communications – amplifying missions and mobilizing stakeholders to drive change.
Population Health & Value-Based Care – telling the story of outcomes, equity, and innovation in care delivery.
Health Tech & Innovation – communicating the promise of new technologies to diverse audiences.
Provider/Physician Engagement – fostering trust and alignment with clinical teams.
What our clients say about us:
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Vice President, Health System
"I have complete confidence in Firebird to handle sensitive executive communications. They’ve been instrumental in helping our senior leaders engage more effectively and communicate with clarity and impact."
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Senior Vice President, Human Resources
“Firebird has an unmatched ability to translate complexity into simplicity. They don’t just design—they help shape the story and meaningfully connect the dots to create real transformational change, making it all land beautifully. Every. Single. Time.”
Meet the Firebird Team
A collective of communicators, strategists, and storytellers dedicated to helping healthcare leaders succeed.
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Erin Wickersham
FOUNDER & PRINCIPAL
Vision and strategy at the helm of Firebird, bringing more than two decades of experience in strategic communications.
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April Sciacchitano
PARTNER
Strategic partner and creative driver, blending big-picture thinking with execution excellence.
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Coleen Smith
SENIOR ACCOUNT DIRECTOR
Storytelling and client engagement, ensuring every message is strategic and lands with clarity and impact.
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Molli Ferrarello
ACCOUNT DIRECTOR
Structure and precision, delivering seamless project management and execution.
Partnership. Community.
Impact.
At Firebird, we know words shape outcomes. Whether you’re engaging executives, inspiring employees, or building trust with consumers, effective communication is the key to meaningful impact. Firebird is more than an agency – we’re an extension of your team – and together we tell the stories that matter the most, to the audiences that matter to you.
Real stories of how Firebird helps healthcare leaders connect, engage, and deliver measurable results.
CASE STUDIES
