More Than an Agency

We are a partner, a community, and a catalyst for impact.

We help healthcare leaders, innovators, and mission-driven organizations develop and execute strategies that inspire change and deliver measurable results.

EXPLORE OUR SERVICES

MEET OUR TEAM

Partners in Strategy. Experts in Storytelling.

We're seasoned communications professionals who bring clarity, creativity, and measurable impact to every engagement. With deep roots in healthcare and a deep bench of trusted specialists, we function as an extension of your team – delivering solutions that inspire action and drive results.

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Founder & Principal  –  Strategic Communications & Leadership Partner

Erin Wickersham

  • Erin leads Firebird Communications with more than 20 years of experience helping organizations, innovators, and brands translate complex strategies into clear, compelling storytelling. She specializes in executive communications, culture transformation, and results-driven campaigns that build alignment and impact. As a Certified Professional Co-Active Coach (CPCC), Erin also brings a leadership coaching lens to her work, guiding clients and teams to thrive through clarity and connection.

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Partner, Marketing Strategy & Search Engine Optimization

April Sciacchitano


  • April is a marketing strategist with nearly two decades of experience helping organizations elevate their visibility and impact. As co-founder of an award-winning marketing agency, she has led campaigns across healthcare, wellness, and food industries, specializing in local SEO, digital advertising, and content strategy. Passionate about empowering lean teams, April provides training and strategic guidance that amplify marketing’s role in business growth and leadership.

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Senior Account Director  –  Marketing Strategy & Storytelling

Coleen Smith


  • With more than 20 years of experience in healthcare, nonprofit, and agency settings, Coleen is a marketing strategist who blends strategy and creativity to tell stories that connect and inspire. She specializes in content marketing, communications, and brand storytelling that move audiences to action. Her natural curiosity and gift for drawing out authentic perspectives help bring organizational values and impact to life.

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Account Director  –  Strategic Communications & Consumer Engagement

Molli Ferrarello


  • Molli is a communications professional with more than a decade of experience across healthcare and the nonprofit sector, supporting organizations focused on social determinants of health, government policy, and global development. She specializes in executive messaging, change management communications, and consumer-centric campaigns, with expertise in translating complex ideas into clear, engaging content. Known for her precision and creativity, she helps organizations strengthen engagement across audiences and channels.

WORK WITH US
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Healthcare Insight. Communications Impact.

At Firebird, we specialize in strategic communications and storytelling for healthcare organizations of every scale—from major health systems to pioneering leaders reshaping the future of health. Whether it’s guiding executives through sensitive messaging, producing standout digital campaigns, or elevating bold new voices in wellness and intrinsic health, our work bridges rigor and imagination. We help your message go further—in both reach and impact.

What Makes Us Different

Workforce & Leadership Culture

Driving alignment and engagement through leadership messaging and culture transformation.

Payer/Provider Partnerships & Regulatory Environments

Translating complex policies and partnerships into communications that foster trust and clarity.

Nonprofit & Impact Communications

Amplifying missions and mobilizing communities with storytelling that inspires action.

Population Health & Value-Based Care

Elevating strategies and results that improve outcomes, equity, and access to care.

Health Tech & Innovation

Positioning digital health and device innovators to earn trust and accelerate adoption.

Provider/Physician Engagement

Building stronger connections with providers through direct, meaningful communication.

LET'S WORK TOGETHER