Case Study: Knowing Your Audience

Challenge

A large healthcare organization needed to engage its workforce during a major strategic and cultural transformation while also strengthening its connection with consumers.

Our Approach

We designed a multi-channel culture education campaign that combined in-person roadshows with virtual experiences. Leaders received targeted training, while employees joined engaging pop-up sessions designed to spark conversation and ownership. At the same time, we launched a consumer-facing wellness program that combined clear, accessible education with community-building.

Impact

• Reached 10,000+ employees across 12 facilities and dozens of virtual settings.

• Delivered consistent cultural messaging from leaders to frontline staff.

• The consumer wellness program was recognized nationally for innovation in health education.

Result: The campaign not only sparked broad employee engagement and understanding of strategic imperatives, but also worked to elevate the organization’s profile with consumers.