Connecting With People Who Matter Most
consumers
Today’s consumers expect healthcare organizations to communicate with the same clarity, convenience, and empathy they experience in other industries. Without tailored, consumer-centric strategies, even the best programs can struggle to reach their audience, inspire trust, or drive engagement.
How Firebird Supports Consumer Engagement
We design campaigns that speak directly to consumers – making healthcare approachable, understandable, and human. By combining storytelling with strategy, we help organizations build loyalty, improve outcomes, and create stronger community connections.
Our work includes:
Developing consumer-facing campaigns for wellness and prevention programs.
Creating messaging that improves understanding of complex services or benefits.
Designing omni-channel strategies that reach people where they are – digitally and in their communities.
Building brand trust through authentic stories that resonate across diverse audiences.
Case Study: Building Consumer Trust at Scale
Firebird partnered with one of the nation’s largest integrated, not-for-profit health systems—12 hospitals, 40,000+ employees, and a health plan covering over 1 million members—to strengthen consumer trust and support their brand evolution.
We developed a multi-channel, consumer-facing campaign that aligned with strategic messaging – grounded in clear and compelling storytelling.
RESULT: The initiative became a multi-regional advertising campaign that helped increase consumer awareness across both care delivery and health plan audiences.
Ready to Inspire and Engage Consumers?
We help healthcare brands design communications that build trust and drive action.